It is time for a #FashionRevolution!
According to McKinsey & Co. 2020 report, Fashion On Climate, the fashion
industry emits about the same quantity of greenhouse gases per year as the
entire economies of France, Germany, and the UK combined!
As brands and consumers, it is our joint responsibility to try and elongate the lives of our fabrics, clothes, and other home goods, in order to minimize the volume of discarded materials and textile waste that is sent to the landfills each year. As per The True Cost, we produce anywhere between 80 and 100 billion pieces of clothing each year. Each second, the equivalent of a rubbish truckload of clothes is burnt or buried in a landfill (Ellen Macarthur Foundation).
(Yes, at Moi Namaste, we like to ask that question a lot)
Why does an average consumer buys 60% more clothing than they did 15 years ago? (UN Environment)
Why are we "expected" to throw more than 134 million tonnes of textiles a year? (Global Fashion Agenda)
Why are the makers behind much loved fast fashion brands (like H&M, Zara, etc.) not being paid enough, not give proper working environments, social support? (Fashion Revolution)
Why are we, as consumers, not talking about it enough?
I get it.
In 2015, I stepped into an H&M store for the first time ever in my life. Coming from India, I didn't have clothes that looked like my cool, fresh Finnish Counterparts'. Plus, luckily for me, H&M clothes very nicely fitted a student budget.
So I shopped,
and shopped a little more.
Until one day, I stepped into a second-hand store. Quite a popular place for shopping, I fell in love with the vintage, pre-loved pieces. They were cheaper, made me feel good about my life choices, and were pocket-friendly. As I started working and became financially independent, I started to support small brands that were creating ethical and sustainable fashion (there are many honestly, ask me!)
However, one thing that was still missing (at least in my local network) was a solution to more than 1 million tonnes of textiles that are thrown away across cities in India. A big % of which are sarees, making textile waste the third-largest source of municipal solid waste in India.
As I started Moi Namaste in 2020, I wanted to retain that "feel good" feeling of shopping vintage, but also wanted to create a fashion collection that wasn't creating an unnecessarily high volume of garments, was taking care & celebrating its makers, and sharing the back story of the final pieces.
Its been a year and a half in making, we are happy to launch our first conscious collection of kaftans.
Our #SixYardsofMagic collection is designed for conscious consumers who like their wardrobe to be planet & people positive.
Ideal for home & holiday, we have partnered with a women group, Maha shakti Seva Kendra, to create a fashion line that is planet and people positive. Our first release is the Ansuiya Kaftans, named after one of the ladies who made these garments. All the kaftans are made from deadstock and pre-loved sarees, giving this fabric a new life!
Mahashakti Seva Kendra (MSK) is actively involved in providing vocational training and sustainable livelihood to the women survivors of the Bhopal Gas Tragedy, India’s biggest industrial disaster to date.
We are proud of employing the craft of upcycling while providing employment to women artisans through this collection. The small collection of Ansuiya Kaftans will be available in our Pop up from 3rd to 9th May and on our website thereafter.